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Här är svenska byråerna som kan vinna i One Show

Publicerad: 14 April 2009, 11:51

Bra bredd! Men som vanligt stor dominans i interactive. Svenska byråerna håller ställningarna i One Show


Nomineringarna till amerikanska One Show, som avgörs första veckan i maj i New York, är klara.

Nomineringarna visar att svenska byråerna håller både bredd och klass i de tuffa tider som råder, men som vanligt är kategorin interactive en ”svensk affär" med ett närmare 30-tal nominerade bidrag.
Åtta bidrag har blivit nominerade i kategorin First Cut.

Flera Guldäggsvinnare dyker inte oväntat upp bland de nominerade, som till exempel Stefan The Swopper.

Men det är också många bidrag som tidigare fått internationell uppmärksamhet och som One Show-juryn nu lyfter fram på nytt, som till exempel Le Bureaus The Weed-o-Gram och Storåkers Banankampanj för Andy Warhol på Moderna.

F&B är den svenska byrå som fått flest nomineringar.

Nominerade One Show

FIRST CUT
Newspaper - Full Page or Spread - Single The modern museeum Banana Storåkers McCann Stockholm Sweden
Outdoor - Single AMF Pension Mms Forsman & Bodenfors Gothenburg Sweden
Outdoor - Single UHU Sverige The Gold Fish Bowl Storåkers McCann Stockholm Sweden
Outdoor - Campaign IKEA Long Live Diversity Forsman & Bodenfors Gothenburg Sweden
Promotion TV6 The Weed-o-Gram Le Bureau Stockholm Sweden
Public Service - Outdoor and Posters - Campaign United Nations Sweden True Evidence of War Ogilvy Stockholm Sweden
Television - Over :30 - Single - max. :90 Familjen Dafgård Kama Sutra Forsman & Bodenfors Gothenburg Sweden
Commercials of var. length - Campaign Tele2 Amigos Forsman & Bodenfors Gothenburg Sweden

DESIGN
Corporate Identity - Campaign Forsman & Bodenfors F&B Identity Happy F&B Gothenburg Sweden
Collateral Design - Posters - Single Kivik Art Centre The Tower AMGD / Anders Malmströmer Grafisk Stockholm Sweden
P.O.P. and In-Store - Single The Swedish Museum of  Architecture Matchbox City Happy F&B Gothenburg Sweden
Collateral - Self-promotion Happy F&B Happy Wrapping Happy F&B Gothenburg Sweden

INTERACTIVE
Single - Banners - Fixed Space RFSU (The Swedish Association for Sexuality Education)Take the pussy poll ≈Akestam Holst Stockholm Sweden
Single - Banners - Fixed Space RFSU (The Swedish Association for Sexuality Education)Do you privet your hedge? ≈Akestam Holst Stockholm Sweden
Single - Banners - Fixed Space Playground Outdoor Equipment Stores The Playground Barometer. ≈Akestam Holst Stockholm Sweden
Single - Banners - Fixed Space Posten SMS advice of delivery service Daddy Goteborg Sweden
Single - Banners - Fixed Space Sveriges Radio The Radio Matchmaker Forsman & Bodenfors Goteborg Sweden
Microsites - Corporate Image Heinz Talk To The Plant Daddy Goteborg Sweden
Microsites - Corporate Image IKEA Come into the closet. Let's Dance Forsman & Bodenfors Gothenburg Sweden
Microsites - Corporate Image Wasa Sandwich Forsman & Bodenfors Gothenburg Sweden
Microsites - Corporate Image Absolut In an Absolut World Great Works Stockholm Sweden
Microsites - Product-Specific Subsites ICA The Eco Dance KING Stockholm Sweden
Microsites - Product-Specific Subsites Nokia The Unloader Farfar Stockholm Sweden
Microsites - Product-Specific Subsites Tele2 Beatbox Forsman & Bodenfors Gothenburg Sweden
Websites - Corporate Image Diesel Diesel.com Farfar Stockholm Sweden
Websites - Corporate Image Level Vodka Rethinking Vodka Great Works Stockholm Sweden
Websites - Corporate Image Absolut ABSOLUT.COM Great Works Stockholm Sweden
Websites - Community-driven and social networking Posten (The Swedish Post Office) Stefan the Swopper ≈Akestam Holst Stockholm Sweden
Websites - Community-driven and social networking Heinz Talk To The Plant Daddy Goteborg Sweden
Brand Gaming - Online Unilever AXE Wheel of Temptation Deasign Stockholm Sweden
Branded Applications - Web Sveriges Radio The Radio Matchmaker Forsman & Bodenfors Gothenburg Sweden
Branded Applications - Desktop Bjorn Borg In action Farfar Stockholm Sweden
Branded Applications - Desktop Svenska Spel Euro2008 Undercover Forsman & Bodenfors Gothenburg Sweden
Online Branded Content - Single Diesel Pete the meat puppet Farfar Stockholm Sweden
New Media Innovation & Development - Single or Campaign Absolut In an Absolut World Great Works Stockholm Sweden
Other Interactive Digital Media - Single or Campaign Telia Sonera Our Song Daddy Goteborg Sweden
Integrated Branding - Interactive Only RFSU (The Swedish Association for Sexuality Education)Miss Fiffi Campaign ≈Akestam Holst Stockholm Sweden
Self-promotion - Websites Volvo Design your own eco-car Forsman & Bodenfors Gothenburg Sweden
Self-promotion - Websites Forsman & Bodenfors Forsman & Bodenfors Forsman & Bodenfors Gothenburg Sweden

2009 ONE SHOW CLIENT PITCH FINALISTS
Berghs School of Communications
Axel Lindgren
Rasmus Keger
Gustav Johansson
Axel Söderlund

College competition
Revealing the brand –  Nick Sjöstrom – Berghs
Hoofmade Horseradish –  Axel Lindgren –  Berghs
Welcome to Lancaster –  Ebba Hult –  Berghs
Long's real time cooking – Axel Lindgren –  Berghs
Preserving 1901 – Olof Berglöf – Berghs
Long's Hogfeldt, Hernmarck – Erik Högfeldt – Berghs
The Food Profile – Petter Hernmarck – Berghs
MarketView – Robin Westergren –  Berghs
Longs social – Karl Olof Thunberg – Miami Ad School
The Extraordinary Long Horseradish Family – Tor Lemhag –  Berghs

Peter Willebrand

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