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Två kreatörer – Aleksandra Marchenko, Kommunikations- och Branding-strateg på flykt från kriget i Ukraina, och Carin Roeraade, Kreativ Strateg på Story Relations. I den här bloggen får ni ta del av dagboksanteckningar och vårt pågående samtal. Genom flykt och sömnlösa nätter. Om stort, smått, allvarligt och lättsamt. Hur ser en dag ut när du är på flykt? Hur bygger man ett eget bombskydd och, framför allt, ett nytt liv i ett okänt land?

Publicerad 2 november 2022

How the war in Ukraine changes the face of fashion

The tendency of fashion brands to show real people with wrinkles and real life more often than polished is challenged. There is a war happening in the middle of Europe and it changes the economies of all countries as well as the faces of people. I’ve been following how fashion brands reflect this transformation, and would like to share two examples of how a brand bravely speaks at the times of the war. 

Indposhiv, Ukrainian men’s bespoke studio and a brand of clothes, released the promo campaign to its Casual collection. The face of the collection is a known Ukrainian lawyer Masi Nayem. With the full scale Russian invasion he joined Ukrainian armed forces, was badly wounded at the frontline and lost his eye.   

Kateryna Vozianova, owner at Indposiv, wrote on her Facebook that she wanted to say so much on behalf of the brand that clothes were not of the first importance in this story. 

“In this campaign I wanted to show what our country, our man are going through, and how our brand has been changing”, she wrote. “Along with all the tragedies, deaths and destruction, all the pain and suffering we have started living in a country of heroes. And it’s important for me that not only Ukraine but also the whole world knows the faces of those heroes”. 

“I won’t be more handsome anyway”, wrote Masi Nayyem in his short post about the campaign on Facebook.

All photos @ Oles Kromplias and Alexander Tsygankov

The campaign was shot in Taras Shevchenko park in the center of Kyiv. Ten days after the photoshoot a Russian missile hit this place. 

Photo @ Oleksiy Korol’

On the international level Balenciaga bravely highlights the current state of the world in its latest Mud Show. Post-apocalyptic ambiance and a bit of glitter in the darkness reminds very much of Ukrainians at war and their attempt to move further and even celebrate life.

Demna Gavasalia is Georgian and knows what the war with Russia is. During the release of his collection in spring he recalled that the war made him a forever refugee and directed his show as a manifestation of support to Ukraine. In his letter to the Mud Show the designer wrote “The set of this show is a metaphor for digging for truth and being down to earth. Let us let everyone be anyone and make love not war.”  

Balenciaga makes it trendy to be dirty and gloomy the next season. When I saw the show I thought that this is exactly how Ukrainians captured now on media mainpages around the world. Fierce, in mud and blood. We are one of the most beautiful nations and made it to the headlines at the moment of severe fighting for our own existence.

All photos from Vogue

The facial expression of a woman in a pink dress reminds me very much of what me and my girl friends call “war wrinkles” – the wrinkles between eyebrows that appeared in our faces in the last eight months and don’t go away. It’s the facial expression of a person who is trying to figure out what the hell (literally) is happening here.   

Volodymyr Zelenskiy has them too.


Dela blogginlägget:

Olena Zelenska in Vogue, photo Annie Leibovitz

Ukrainian social media as well as international media still cannot let it go: why Olena and Volodymyr Zelenskiy are posing for Vogue at the times of war that is not fashionable at all. The photoshoot provoked a tsunami of criticism with opponents highlighting that basically everything is wrong with the photoshoot. Here are a few points that make this story important for Ukraine now from a communications point of view.

Let’s think about the audience of American Vogue and other Vogues. No need to live in the illusion that every single one of them reads the news daily and follows the war on another continent. Meanwhile, one of the biggest countries on another continent is being destroyed town after town, field after field, plant after plant, and family after family is being killed… Here Vogue turns also other people’s heads to what is happening in Ukraine.

1. Let’s think about the audience of American Vogue and other Vogues. No need to live in the illusion that every single one of them reads the news daily and follows the war on the other continent. Meanwhile, one of the biggest countries on the other continent is being destroyed town after town, field after field, plant after plant, family after family is being killed… And here Vogue also turns other people’s heads to what is happening in Ukraine. 

Olena Zelenska on the cover of Vogue, photo Annie Leibovitz

2. Language of fashion photography and story writing. In my humble opinion Annie Leibovitz’s photos along with the written story invites the reader to feel rather than think. People abroad often tell me they cannot understand what we, Ukrainians, are going through. The war cannot be understood rationally, and here Vogue’s figurative story explains it softer than shocking graphic content in the news. The text is written in a calm tone thus is easier to consume. It still pictures the surrealistic reality of war that would be hard to live in for any human.   

Olena Zelenska in The Time, photo Alexander Chekmenev 

Olena Zelenska on the cover of Saturday by The Guardian, photo: Antoine D’Agata/Magnum 

3. Olena Zelenska’s “ordinary” pose. The Ukrainian first lady is pictured being clearly tired but holding it with grace. Unlike on the covers of other foreign media here she sits leaning on her hands. I would describe it as the posture of a woman in her own household who was working hard the whole day and sat down to exhale for a minute or two. She is exhausted but still has a lot of work to do. This pose goes against the protocol for the country’s first lady, yet is very real. To support Zelenska Ukrainian women started a flashmob in social media: under hashtag #sitlikeagirl they post pictures of themselves in the same posture in order to show a woman is liberated to sit as she wants, and she still remains to be a woman. 

I personally celebrate that the war in Ukraine is explained in the language of fashion photography. And also love the warm and humane tone of the text. It’s definitely not less powerful than a documentary. 

The story reaches multiple goals: puts the war in Ukraine on the table of new audiences, provokes a wave of publications analyzing the story, that also sparks interest in what is happening in Ukraine, shows that we all are humans after all. 

The last week when the world saw the digital version of this publication was especially difficult for Ukrainians. russia continues barbarian missile attacks on civilians: Google Mykolaiv and Kharkiv. Despite the guarantees of the UN and Red Cross about 50 Mariupol defenders were executed in Olenivka, Donetsk oblast. It might seem like first lady on the cover of Vogue amidst such horror is not serious enough. Only I support any form of storytelling if it helps people in other countries to turn their eyes to Ukraine and demand to send us more weapons and humanitarian aid to conquer the terror state. 


Dela blogginlägget:

Publicerad 30 juni 2022

5 ways to avoid war-washing

Carin: I’ve been hearing marketing experts mention that brands are afraid of doing any sort of campaigns or actions connected to the war in Ukraine in fear of “war-washing”. 

The debate around “washing” started with green-washing, with brands trying to seem more environmentally friendly than they actually are, and continued with all sorts of washing-problems. Like slapping a rainbow on your logo for Pride month – a classic case of pink-washing. 

Calling out virtue signaling and insincere actions from brands is important – but could it also inhibit brands from helping?

We’ve compiled a list of 5 ways to act without risk of war-washing: 

– Create space. Maybe you turn over your social media accounts, or create a blog and create digital space. Or maybe you host an event about the situation or make room for an extra desk at your office – thereby creating physical space for Ukrainians.
By creating space for people, stories, and images from Ukraine – without it being connected to a direct financial benefit for your company – you can help, share and spread the word. 

– ”Acts not ads” Do something specific using your resources in a way that helps Ukraine, without advertising it. Let your actions speak. 

Like Carlsberg, here.

The PR this gives them can’t be planned or purchased. 

– Show and celebrate Ukrainian traditions and culture – and thereby combat Russia’s efforts to erase Ukrainian culture. 

– Be specific rather than generic, and provide practical help to Ukrainians in your town rather than or along with donating money to big funds. Sometimes Ukrainian refugees don’t know how to get a personal discount or any help from the company that announces big donations to international organizations for Ukraine.  

– Read the news about Ukraine. The situation changes constantly and if not today maybe tomorrow you will see how your business can help Ukraine in a specific situation. The war is not over and Ukraine needs help to restore normal life for the people and the country. Respecting the damage of lives, infrastructure and economy, it will take years. 

The most important thing to remember is: 

Don’t take advantage of the situation for your own gain.

/Aleksandra & Carin

Dela blogginlägget:

Refugees are mentioned a lot these days. Mainly by numbers like “6 million refugees have fled Ukraine”. But what does it actually feel like to one day have a job, a home, a community – and the next day stand in line to leave your country with nothing but a bag of necessities. And then to try and live in a new country, with a new language, new customs and a mountain of paperwork to get through?

We wanted to share with you some clips from our conversation about what it is like becoming a refugee. And why dignity is so important during these times.  

Have a look and share with friends and colleagues who you think might benefit from learning more about it. 

Carin & Aleksandra

Follow Aleksandra on Instagram. 

Dela blogginlägget:

Since February 24th Ukraine has been the most discussed country in the world. Barbarian violence of Russians and unprecedented resilience of Ukrainians keep it on the main pages of all international media, in the cabinets of world policy makers, in artistic and sport performances and most importantly in the hearts and homes of people throughout the globe. 

Only three months ago the world didn’t know much about Ukraine, its culture and its citizens. We invited Ukrainian creatives, marketers, entrepreneurs to share their vision on what it means to be Ukraine, if the country were a person, and what it means to be Ukrainian. We let them talk to you directly.

Aleksandra & Carin    

Volodymyr Smyrnov, design director and partner at Spiilka Design Bureau that bridges engineering approach with visual aesthetics  

To be Ukraine means being somewhere between the worlds, in the middle of nowhere, and constantly swaying on emotional waves. Your usual world was destroyed in one day, and now three months later – you live outside your home, trying to save your family, help the army, save your business and reorient it to Europe and the United States. Your planning horizon has shrunk to a few weeks. You try to make your next day better than today, and then the day after, and after, and so on, to the inevitable victory.

To be Ukrainian means to suffer from the endless tragedy of your citizens – murders, rapes, destructions and at the same time to feel constant anger at the Russians who are doing all this. And to feel like something new was born now, like a new, better Ukraine, which you want to save after victory. A modern brave technological Ukraine, ready to help anyone, with a strong army, with a sense that Ukrainians can do anything.

Natalka Denysenko, founder of video production Videofirma, author of the blog Tomatoes and Salt 

To be Ukraine now is to be a civil society. In its ideal form, without any mutations. To understand what you are as a country, what all Ukrainians strive for, what future we are heading towards, what kind of political power we need. Now we all came to a common and consistent understanding of it: if it’s a president or a soldier, a journalist or grandmother in the mountain village. To be Ukrainian is to place freedom ahead of fear. And on February 24th, all Ukrainians made a unanimous decision to do it.

That’s why Ukraine has already won. Because a heroic and truly integral nation has already been born from this brutal war.

Dima Shvets, CEO and Co-founder of Reface, a leader in applying AI/ML technologies for personalized content creation

To be Ukrainian today is to be the bravest. Literally, each of us today impacts our country’s existence and post-war development, and I couldn’t remember any other case when I felt such responsibility so clearly. But everyone also becomes a country’s brand ambassador and honorably takes this role in such unprecedented times. 

To be Ukrainian means to cheer your freedom as an essential value. To be free to chase your goals, despite everything. We do what we mark as important and desirable, even in challenging circumstances, even in the most devastating ones – the war.

But what I love most about our people is that we are a nation of grassroots initiatives. Maybe it’s our Cossacks past, who knows. But I might say that horizontal structures and self-organization have probably been born in Ukraine as a phenomenon. 

3Z Studio, a Ukrainian design-bureau, whose only workers Serhiy Mishakin, Tania Borzunova and Dmytro Verovkin spend their lives in Kyiv and Kharkiv, providing services of graphic and communication design, corporate identity, visual branding and advertising

To be a Ukrainian means to be self-organized. We don’t need to be told what to do when the hard times come (or ever). We don’t wait for some orders from above — everyone does what she/he can do best, people volunteer, form units, and do their thing. We hate the idea of ”a strong hand” to rule us, we never worship our leaders, we only worship our freedom on our land. And this is what unites us in a nation, whatever language we speak or whatever god we believe in.

Yulia Gumeniak, CEO of One Philosophy consulting group, a women-led consulting group that future-proofs brands, reputation, teams, and society

Being a Ukrainian means being resilient. Three wars, artificially-created famines, persecution of Ukrainian culture and identity – over 10 mln people are considered victims of the communist regime in the 20th century, in WWII alone Ukraine lost from 8 to 10 million people.

My generation of middle-aged Ukrainians has seen the collapse of the Soviet Union and resulting chaos and poverty, two revolutions, too many economic crises to count, a global pandemic, and now – a war where Ukraine is fighting for its right to exist as an independent nation. And despite it all, we are rebuilding our country already, even though air raid sirens and shelling is still a reality of everyday life, and no person is safe in Ukraine.

According to research, 99% of Ukrainians who had to leave the country due to the war have plans to return home as soon as the situation becomes more safe. 

Being a Ukrainian means being human. In the face of brutality and ruthlessness of the Russian army Ukrainians focus on love, support to the army and the weak and less fortunate, and working together towards victory. 

Tetiana Lukyniuk, top-manager at Kyivstar, #1 telecom in Ukraine

This war has crystallized what Ukrainians are about as the nation. One essential word is ‘independence’. Independence of mind, living and overall existence for each of us individually and as a group. Independence in acting, thinking and deciding our own fate. We are ready to make our own decisions and take full responsibility for those. This is the foundation of the strength and bravery which we are now fighting unitedly for our state’s freedom and future.

Dela blogginlägget:

Publicerad 10 maj 2022

Chapter 6: Letters to heroes

Ukrainians write digital letters to soldiers at the war frontline 

Aleksandra: One of my closest friends was a high level manager in the oil industry. On 25 of February he ended up in a trench with experienced soldiers in a real battle of Kyiv. Since then he has been living a life of a soldier {military discipline, exercises, sleep, fight} and says the drawing and pictures of his daughters and wife is what warms his heart every single day.   

Every Ukrainian now has a father, son, brother or a friend at the frontline of the war. Ukrainians launched a website “Hello soldier!” where people can post letters, photos or drawings to show their gratitude and support to the military. The published letters live online and volunteers print them out and deliver them to the hot areas. 

We translated a few of the messages for you.

Carin: We have been getting a lot of news about how the morale is so low among the Russians and so high amongst the Ukrainian. No wonder with this kind of support. 

Aleksandra: Because the other side acts from hate and Ukrainians are acting from love.

Dela blogginlägget:

Carin: I have been amazed by the creativity and, incredibly enough, humor coming from Ukraine during this hellish time. 

I wanted to highlight a few examples: 

Russian flagship go fuck yourself

Snake island, south of Odesa, came under Russian air and sea bombardment on the first day of Russia’s war on Ukraine. When the Russians urged the Ukrainians to lay down their weapons or be attacked, a soldier and border guard called Roman Hrybov responded by radio with
“Russian warship, go fuck yourself.”

This defiant statement quickly flew over the internet and became a symbol of Ukrainian defiance. 

The phrase has since been used in several creative ways, like these: 

Billboards have been made with the phrase and matching artwork: 

Official Ukrainian stamps, here presented by Ukraines president Volodymyr Zelenskyy. 

The stamps are an instant hit. Ukrainians queue to be able to buy them and on Ebay they sell for over 12 000 SEK.


IT professionals in Lviv have created a game called Play for Ukraine that crowdsources cyberattacks against Russian websites. 

The game itself is simple and quite addictive to play. 

Feel like you need a pause from work? Play this for a few minutes and contribute to the Ukrainian cyber-war. 

The Brief: Prevent WW3

What can your agency do to save lives? (Honest question for Swedish ad agencies)

Can you put your amazing creative ideas to work? Rally your team around the idea of peace? Combat propaganda?

Signed by the Ukrainian creative community, this website has  “the most important brief of your life”  – urging creatives around the world to take action against the war and against russian propaganda. 

What are you waiting for? Get over there, read the brief, and pick a task. 

No need to declare a russian tank

Images of Ukrainian farmers towing away Russian tanks with tractors, shocked and amused the world. 

Ukraine’s National Agency for the Protection against Corruption (NAPC) put out the following statement: 

“Have you captured a Russian tank or armored personnel carrier and are worried about how to declare it? Keep calm and continue to defend the motherland!” 

They also explained that there was “no need to declare the captured Russian tanks and other equipment, because the cost of this … does not exceed 100 living wages (UAH248,100) ($8,298).”

Ukrainian Meme Forces

The oxford dictionary defines satire as: 

the use of humor, irony, exaggeration, or ridicule to expose and criticize people’s stupidity or vices, particularly in the context of contemporary politics and other topical issues.

But a meme is just a funny picture, right? No big deal? 

If you joke about Putin, The Kreml, or Germany’s inability to support Ukraine – you control who gets ridiculed and who is doing the ridiculing. 

The Ukrainian Meme Forces gather and spread the best Ukrainian meme’s from twitter and reddit.  

From a Ukrainian point of view Aleksandra, where do you think this ability to still be creative and humorous in a time of war comes from?


Ukrainians gladly make fun of anything or anyone. Remember, Volodymyr Zelenskiy made his name on political satire. He openly criticized the government from the stage and the politicians who were the heroes of his performances attended the concerts and laughed at themselves. A sign of democracy and at the same time an efficient way to convey people’s pain. 

To make jokes about something or someone, be it your geographical neighbor or your mayor, is Ukrainians’ favorite. Vitaliy Klitschko, known as a boxing world champion, in Ukraine is also a champion of memes. I often think he purposefully provoked jokes and irony in his public communication as they made him closer to people and more “likable”.

On the information front of this war; games, memes, TikTok videos are the weapons Ukrainians use against Russian propaganda. The propaganda is based on blatant lies, however crafted smartly. Thanks to its creatives and IT talents Ukraine explains complex issues to the world in easy visual forms. Or to say it in a more professional language, produce content that quickly becomes viral.  

From a humane perspective Ukrainians are a truly life loving nation. Sense of humor and creativity are just the signs of it. A pinch of irony and a song have been a healing for those hiding from the war in their basements. And even though the history of Ukraine has been quite tragic, humorous folk art accompanied it through centuries. 

What we share now are just the digital forms of it. 

Dela blogginlägget:

Aleksandra: It’s been 50 days of Russian war against Ukraine.
Understanding what the war is didn’t come to me immediately. I look back in time and recall the moments that felt like icy wind in my head, an explosion in my chest, weakness in my legs, but also the iron strength of my spirit.
Here are a few of these personal war alerts I would like to share with you. 


Woke up from the shakes of my house. Headline on a news website said: “Russia attacked Ukraine”. Switched off my phone and decided to sleep more. Thought it was the last night when I could sleep properly. 


A message from the government officials on Facebook not to film our army or military equipment or post the movement of the military equipment on social media. “Armed forces of Ukraine entering Kyiv to defend Ukrainian capital.” Am proud and scared, proud and scared. 


Asking a Ukrainian  “How are you?” now practically means “Are you alive?”.
I text my relatives and friends every morning.
A new morning routine in this new reality. 


Arrived to the train station to check the schedule. “All trains from the east to the west of the country are now for evacuation,” a female voice in a loudspeaker says. Swallow this. See a platform full of men waving Goodbye to their families in the cars that depart to western regions.
“When will they be reunited?” the question blocks my throat. 


Watch the videos of Ukrainians in the villages trying to stop Russian tanks and cars with bare hands. They lie down on the ground and Russians actually stop. [Gone are those days] Also videos of Ukrainians who let surrendered Russians peacefully leave their land asking if they did not forget anything. Crying observing this kindness of Ukrainians. We all naively thought it must be a mistake and the Russians would lay down their arms.  


Headline in some international media: Ukrainians remain in the subway once the curfew is over. Their homes were blown away and they have nowhere else to go. 


Relatives from Chernihiv, a town in between Belarus and Kyiv, suffer under daily bombardments and still refuse to leave their home. I keep looking for the option for evacuation until one morning the bridge linking Chernihiv with the roads to Kyiv is bombed, the town is cut off.
A few hours later I see a call for ATVs from volunteers who deliver aid from Kyiv to Chernihiv. ATVs to go through the rivers and the forests.
Pride and pain, pride and pain.


Having a video talk with my friend from Kyiv who went for a coffee to the other side of the city from where she lives. A place were we met for lunch last time I was in Kyiv. In the middle of the video I hear air raid sirens {a threat of aim bombardment or shelling} in the background. She calmly continues our chat and her coffee. “F*ck Russians”.


“Google Bucha” happens. And also Irpin, Gostomel, Chernihiv and Oblast, all areas liberated from Russians. Am numb for three days.
Cannot find more space inside myself to absorb this sorrow.  


The words on the rocket that hit a railway station in Kramatorsk say “for the children” written in Russian. It targeted people waiting for evacuation.
Feels like the warning “Sensitive content” on social media is of no use.
Every single human who already saw the photos from this war got far beyond any normal level of sensitivity. 


A painter Mila Gogenko draws a picture called “The Wings”. It’s dedicated to Mariupol where citizens and the army have been living in siege since 1 March. Ukrainian soldiers blocked in Mariupol film a video saying they remain true to Ukraine and continue defending Ukrainians. 


It’s spring and the trees are blooming. Ukrainian farmers started the sowing in demined fields. People plant the trees and flowers in liberated Chernihiv, destroyed for 70%, and Kharkiv that remains under daily shelling. In spite of the warnings of Vitaliy Klitschko, mayor of Kyiv, Ukrainians come back to Kyiv. Life prevails.
Only we will never be young anymore. 

Dela blogginlägget:

Aleksandra: Today and tomorrow, April 6-7th, I will speak about Ukraine and Ukrainians on the Swedish female community HejaLivets instagram.
See you there!

Dela blogginlägget:

Carin: Everyone reacts differently. During the first days of the war, I wanted to know everything.

Get all the updates. I listened to P1 incessantly, started following Kyiv Independent’s reporters on Twitter, and donated to Unicef.

Felt inadequate, scared and restless. 

A childhood friend on Instagram asked if I had any contacts in Swedish media who might want to publish a Ukrainian woman’s stories from within the war.

The woman in Ukraine was Aleksandra Marchenko.
We kept in touch and just days after our first messages, she had to escape from where she lived due to the continuous threat of bombardment.

The more we talked, the more we realized how a like we were. 

Almost the same age, we both started our careers as journalists but have in recent years worked in marketing with creative brand strategy and content marketing. 

We’re both into fashion and like to do yoga in the morning. May sound trivial but it was those little things that united us.

And then differentiated us. 

Because while I was sitting in my safe home listening to P1, Aleksandra heard the air raid alerts. 

While I went into the office, Aleksandra lost the job projects she had planned to do. 

While I could sleep in my own bed at night, Aleksandra slept on her yoga mat in a village house fleeing from the war. 

One of us was suddenly a refugee. An identity that felt alien.

I talked to my colleagues about her. Could we help? Get her stories out to more people? Find her a job in the swedish marketing industry?

We decided we would start by listening, and scheduled to meet her in a video meeting. 

Like everyone, we’ve had hundreds of video meetings the last few years, but I don’t think we’ll ever forget this one. The strange feeling of connection and separation. Working in the same industry, with similar projects (that vanished overnight for Aleksandra) basically being colleagues, and at the same time facing extremely different realities. 

We should be able to help her, I thought. Maybe we can’t help hundreds of people or change this terrible situation, but we should be able to help her.

And if we help one person, maybe it will create a ripple effect. 

Maybe by telling Aleksandras stories we can create more awareness of the everyday life of a refugee and connect more Swedish opportunities to Ukrainian refugees.

And furthermore, we just really liked Aleksandra. She felt like a friend. 

Together, we decided that we would try to let more people experience our conversation – the heartbreak, the everyday struggle and the small things that unite us. 

You’ll find all that in this blog. 

This text is in english, in order for it to be inclusive for Aleksandra and anyone she wants to share it with. 

Dela blogginlägget:

Carin: Hi Aleksandra, how are you today? Hope you managed to get some rest 💛💙

Aleksandra: Hi Carin, I’m better. Thank you ☀️

Carin: So we have a blog now. A space to share your war diary and our conversations. 
Before we get into the unfathomable challenge of finding a new job while  escaping from a war zone, should we start with an extract from your diary, to give the readers a sense of who you are?

Aleksandra: Yes, sure. 

Aleksandra Marchenkos war diary, 03 March 2022

Most of my Instagram feed used to be about art, design and fashion.
I followed fashion weeks, saved the street styles of influencers and studied all the commercials of cool brands. Now it’s mainly links to volunteers who help Ukrainian refugees, pictures of air attacks and shelling and calls to the world for help.
When posts from fashion campaigns and shows pop up, my eyes burn.
I understand, life goes on as it should, but still these pictures with idyllic compositions feel like they are from an alien planet. 

I am from Dnipro, a city on the south east of Ukraine and one of the biggest in the country. Currently it’s the center for injured soldiers and refugees who fled from the eastern border of the country. Although the bombardments in our area are rare and random, even on a calm day it feels like the city is at war.  

I was packing my clothes the other day, to be ready to leave anytime. People shared strategies in the Telegram publics for refugees.
One small backpack with food for urgent evacuation, a small suitcase with basics plus a bigger luggage for a VIP-trip. You should be mentally prepared to throw away the latter in case there is no space for it on a train, the lines are too tight on the border control, or if there is a threat and you have to run.

Two suitcases are ready: one small with a single total look, as I used to call it in my previous life, for a change, tooth brush, phone charger, a set of thermal underwear and socks, a thin yoga mat to sit in the basement. And another bigger one with some spring clothes.

When Ukraine wins, there will be spring again in my life, I believe. 

Didn’t know what to take in the big luggage. My wardrobe is rather small as I am following basic sustainability guidelines like reselling and reducing consumption. My clothes tell the stories of my life as most items were bought during trips. They recall certain moods and memories. Not sure any of those will be relevant. Never again will I be a person who had never seen a war.
Don’t yet know how I can express it in the language of style.   

I’ve been wearing the same two sweaters and two pants since February 24, not even noticing it. Air raid sirens are regular in Dnipro, and every time we have to run to the basement. Dress code for such exercises is quite reserved.

I also do not recognize myself in the mirror. Swollen face, wrinkles, anger and pain. Ukrainians, one of the most beautiful nations in the world, are all in sorrow, blood and tears on the main pages of the media around the globe.
It is still pure beauty. This “filter” is called “strong spirit”. A real fight for survival of the nation. True love for the land and free life. 

There is no daily shelling in the city itself. I took advantage of a relatively peaceful day and had my hair cut. Was late to the hairdresser for 20 min dealing with the inner resistance. It’s sexier when it’s long. I went to the simplest salon across the street and asked to cut straight and record short.
In case of the intense rocket attacks I will need to run away from the city in urgency, and won’t be able to take proper care of it.
So now I am prepared.

Dela blogginlägget: