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PRPS18 will empower brands by helping them to find and live by their true purpose.

The summit will inspire business leaders, marketers and change makers to grow their businesses by making them play a more meaningful role in people’s lives as well as in the society as a whole.

Inspiring speakers from the business world, academia, professional advisors and media will give their perspectives on:

• The major movements that will re-shape consumer markets in the future
• Bold purpose-led strategies to address a changing market
• How to run your business and organization with an engaging purpose

PRPS18 is arranged by Lynxeye together with Resumé and Veckans Affärer. The summit is held in Stockholm on May 23, where approximately 200 attendees and 20 speakers will share their perspectives.


A) The major movements that will re-shape consumer markets in the future

 08.00-08.55 Breakfast & Registration

 08.55-09.00 Welcome & Introduction
Moderator Sabinije von Gaffke

 09.00-09.40 The threat from digital platform companies and new challengers. Why companies need to fight to stay relevant and deserve a continued strong consumer relationship in the future. 
Annika Steiber, managing director, Berkeley Research group and the founder and CEO of A.S. Management Insights 

09.40-10.10 Panel discussions: The fight to stay relevant 
Jan Helin, program director, Sveriges Television
Hélène Barnekow, former CEO of Telia Sverige 
Josefin Landgård, co-founder and director of growth, KRY
Nicholas Sundén-Cullberg, co-founder and CEO, Lendify
Annika Steiber, managing director, Berkeley Research group and the founder and CEO of A.S. Management Insights 

10.10-10.35 Coffee Break

10.35-11.00 Future outlook: How AI will affect consumer relationships  
Hannes Sjöblad, chief disruption officer, Epicenter Stockholm

11.00-11.30 Future outlook: Why people will increasingly reward companies that do good 
Lin Lerpold, associate professor and center director at Center for Research on Sustainable Markets, Stockholm School of Economics

11.30-12.00 Future outlook: The eroding trust and what it means for companies 
Carol Potter, President and CEO, Edelman Europe & Africa 
Lotta Onajin, CEO, Edelman Deportivo Stockholm

12.00-13.00 Lunch

B) Bold purpose-led strategies to address a changing market

13.00-13.30 Volvo Cars – a purpose-driven transformation from cars to services
Kristian Elvefors, CEO, Volvo Car Sweden
Hanna Fager, SVP HR, Volvo Car Group

13.30-14.00 Climeon – sustainability as an integral part of the brand’s purpose
Christopher Engman, CRO and CMO, Climeon

14.00-14.30 ICA – How will our purpose and vision lead the way for how we innovate for the future?
Anders Svensson, CEO, ICA Sverige and DCEO, ICA gruppen

14.30-15.00 Coffee break

15.00-15.35 Round table discussions led by Lynxeye

C) How to run your business and organization with an engaging purpose

15.35-15.55 Purpose-led innovation – how to innovate true to your role and identity
Niklas Adalberth, founder, Norrsken Foundation and co-founder, Klarna (interview on stage)

15.55-16.15 How to create a purpose-driven organization 
Bita YazdaniCulture Strategist

16.15-16.35 What makes a brand purposeful 
Johan Ekelin, co-founder and partner, Lynxeye
Jessica af Sandeberg, senior team leader, Lynxeye

16.35-16.45 Lynxeye Purposeful Brands 2018 award ceremony 
Christian Ihre, co-founder and partner, Lynxeye

Anmäl dig till eventet


  • Datum: 23 maj 2018
  • Ort: Stockholm
  • Tid: 08.30-16.30
  • Plats: Meeting Room, Alströmergatan 20
  • Pris: 3 495 kr exkl moms per person

Anmäl dig till eventet

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