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Åkestam dominerar svensknomineringar i NY Festivals

Publicerad: 23 april 2012, 12:39

Åkestam Holst har överlägset fest nomineringar av de svenska byråerna i reklamtävlingen New York Festivals.


ANTAL SVENSKA NOMINERINGAR PER BYRÅ:

Åkestam Holst, 14

Forsman & Bodenfors, 8

Saatchi & Saatchi, 6

Lowe Brindfors, 5

CP+B, 5

DDB, 3

Garbergs, 3

Prime PR, 2

Volontaire, 1

Naked, 1

DETALJERAD NOMINERINGSLISTA:

AVANT-GARDE

Åkestam Holst - Pause Ljud & Bild, "The Heist" (Experiential Advertising)

Åkestam Holst - Carlsberg/Pepsi, "The Sound of Football" (Experiential Advertising)

Åkestam Holst - Pause Ljud & Bild, "The Heist " (Innovative Use of Media)

Åkestam Holst - Pause Ljud & Bild, "The Heist " (Online Advertising)

CP+B - Ubisoft / Just Dance 3, "Autodance" (Apps)

CP+B - Ubisoft, "Just Dance" (Apps)

DDB - Volkswagen, "The Winter Adjusted Offer" (Ambient)

Lowe Brindfors - Unilever / Magnum, "Pleasure Hunt" (Advergame)

Saatchi & Saatchi - Procter & Gamble Nordic/Ariel, "Ariel Fashion Shoot" (Advergame)

Saatchi & Saatchi - Procter & Gamble Nordic/Ariel, "Ariel Fashion Shoot" (Ambient)

ART, TECHNIQUE & TECHNOLOGY

Åkestam Holst - Carlsberg/Pepsi, "The Sound of Football" (Innovative Use of Technology)

Saatchi & Saatchi, Procter & Gamble Nordic / Ariel, "Ariel Fashion Shoot" (Innovative Use of Technology)

COLLATERAL

Åkestam Holst - Swebus, "Swebus Jackpot" (Direct Response)

COMMERCIALS

CP+B - SAS, "Couple Up to Buckle Up" (Mobile)

DDB - Ronald Mcdonald Children's Fund "Don't Hang Up" (Healthcare)

Forsman & Bodenfors - Apoteket, "Stomach Campaign" (Healthcare)

DESIGN

Forsman & Bodenfors - Västtrafik, "Gothenburg Tram Sightseeing" (Mobile Apps)

INTEGRATED CAMPAIGN

CP+B - SAS, "Couple Up to Buckle Up" (Transportation / Travel / Tourism)

DDB - Telia, "Soundtrack Swedden" (Telecom)

Forsman & Bodenfors - IKEA, "Lullabies" (Home Products & Services)

INTERACTIVE

Åkestam Holst - Carlsberg/Pepsi, "The Sound of Football" (Website / Microsite)

Åkestam Holst - Pause Ljud & Bild, "Xmas Carol Torture" (Website / Microsite)

Åkestam Holst - Pause Ljud & Bild, "The Heist " (Best use of Medium: Microsite)

Åkestam Holst - The Swedish Post, "Sweden's Safest Hands" (Best use of Medium: Microsite)

Åkestam Holst - The Swedish Post, "Christmas Cards on Wheels" (Best use of Medium: Microsite)

Åkestam Holst - Pause Ljud & Bild, "The Heist " (Online Advertising)

Åkestam Holst - Swebus, "Swebus Jackpot" (Online Advertising)

Åkestam Holst - Pause Ljud & Bild, "Santa Pause" (Online Advertising)

Forsman & Bodenfors - IKEA, "Lullabies" (Home Products & Services)

Forsman & Bodenfors - Libero, "Dance Collection" (Healthcare Products)

Forsman & Bodenfors - Reebok "The Promise Keeper" (Apparel / Accessories)

Forsman & Bodenfors - Volvo, "XC Travels" (Automotive)

Garbergs - Stockholms Stadsmission, "Homeless Banner" (Banner/Flash Ads)

Lowe Brindfors - Unilever / Magnum, "Pleasure Hunt" (Recreational)

Lowe Brindfors - Unilever / Magnum, "Pleasure Hunt" (Microsite)

Lowe Brindfors - Unilever / Magnum, "Pleasure Hunt" (Confections/ Snacks)

Naked Communication - Nike, "Be Zlatan" (Apparel / Accessories)

Saatchi & Saatchi - Procter & Gamble Nordic/Ariel, "Ariel Fashion Shoot" (Home Products & Services)

MARKETING EFFECTIVENESS

CP+B - Ubisoft / Just Dance, "Autodance" (Mobile)

Lowe Brindfors - Unilever / Magnum, "Pleasure Hunt" (Online)

OUTDOOR / OUT-OF-HOME

Saatchi & Saatchi - Procter & Gamble Nordic/Ariel, "Ariel Fashion Shoot" (Home Products & Services)

PUBLIC RELATIONS

Prime - Abba, "Kids Kitchen" (Event Management)

Prime - Lagerhaus, "Blog up Stores" (New Product / Service Launch)

Saatchi & Saatchi - Procter & Gamble Nordic/Ariel, "Ariel Fashion Shoot" (New Product / Service Launch)

Volontaire - VisitSweden, "Curators of Sweden" (Transportation / Travel / Tourism)

PUBLIC SERVICE ANNOUNCEMENTS

Forsman & Bodenfors - Unicef, "Santa" (Promotion of Peace / Human Rights)

Garbergs - Amnesty, "Unlock the Truth about Guantanamo" (Promotion of Peace / Human Rights)

Garbergs - Amnesty, "Slide to Unlock" (Promotion of Peace / Human Rights)

Magnus Helander

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