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Klaus-Heidi-kampanjen vinner Global Sabre Awards

Publicerad: 29 oktober 2015, 09:03

Klaus-Heidi Andersson från Fjugesta segrade i kampanjen.

Kampanjen "Är du Klaus-Heidi" för Lufthansa utsågs till en av världens 40 bästa pr-kampanjer i The Holmes Reports Global SABRE Awards i går kväll.

Ämnen i artikeln:

LufthansaBurson-MarstellerSabre Awards

SABRE Awards belönar kampanjer från fler än 60 länder i hela världen. Under gårdagen presenterade juryn de 40 bästa kampanjerna från samtliga kategorier under Global Public Relations Summit i Miami.

En svensk kampanj belönades: "Är du Klaus–Heidi", som gjordes för Lufthansa i slutet av 2013 av DDB Stockholm. Burson-Marsteller Stockholm jobbade med pr-biten.

Kampanjen gick ut på att få svenskar att byta namn till det könsneutrala "Klaus-Heidi". 42 personer bytte namn och en utsågs till vinnare och fick ett år i Berlin, med bland annat en betald lägenhet och en intensivkurs i tyska.

Kampanjen vann även guld i kategorin Travel & Tourism vid EMEA Sabre Awards i London i maj i år.

De 40 kampanjer som utsågs till "Global campaigns of the year":
1. Always #LikeAGirl: Turning an Insult into a Confidence Movement
P&G Always Brand with MSLGROUP

2. CVS Quits Campaign: Repositioning a Leader in Health Care
CVS Health with Edelman

3. #StopTheWedding
Plan Norway with Trigger

4. Great Chinese Names for Great Britain
Visit Britain with Ogilvy Public Relations (Beijing)

5. The First Case of Ebola in the U.S.
Texas Health Resources with Burson-Marsteller

6. Speak Out Against Domestic Violence
AVON with All Channels Communication Group

7. World's Toughest Job
American Greetings with Mullen Lowe

8. Look Again Campaign
Ministry of Gender Equality and Family with FleishmanHillard Korea

9. Shale Gas Europe – an engaging platform to rebalance a highly-emotive debate
Shale Gas Europe with FTI Consulting

10. The Clorox Ick Awards
The Clorox Company with Ketchum

11. The Autocomplete Truth
UN Women with Memac Ogilvy Public Relations - Dubai

12. Tobacco Free Bihar
Cancer Awareness Society/CTFK with Advantage Services

13. Art & Heart
Mercedes-Benz Korea with Ketchum Korea

14. Chipotle's "Farmed and Dangerous": An Unbranded TV Series that Highlights Values (Not Products)
Chipotle Mexican Grill with Edelman

15. Are you Klaus-Heidi?
Lufthansa with Burson-Marsteller

16. Banking giant SBI wins over Indian millennials
State Bank of India with Adfactors PR Pvt Ltd

17. The Gas Station that Cares - A Better Road Home
Sinopec Group with Brunswick Group

18. Secret Continent
Sodastream with FleishmanHillard

19. PVH and Kaplow: Solving the Sleevage Problem
PVH with Kaplow

20. The Mystery Scent Oasis
Bolton Austria with Ketchum Publico

21. An Inspired Mission: Taking Heart on the Road
PetSmart with Golin

22. U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
U by Kotex, from Kimberly-Clark Corporation with Marina Maher Communications

23. Park it Right
Al Baik with TRACCS

24. M&S with Unity

25. Atlanta Hawks Play it Forward Against Racism
Atlanta Hawks with Edelman

26. Serving the UK
McDonald's UK with Blue Rubicon

27. The Technology for Peace-Building
Microsoft with Burson-Marsteller Colombia

28. SKDKnickerbocker helps to free Alan Gross and change US Cuba Policy

29. "Little Boy Freezing"
SOS Children's Villages with Släger Kommunikasjon AS

30. #FreeAJStaff
Al Jazeera

31. The Book of Mormon Musical Response and Launch of "Ask a Mormon" Advertising Campaign
The Church of Jesus Christ of Latter-day Saints with APCO Worldwide

32. Under Armour Sochi Speedskating Crisis Communications
Under Armour with Catalyst

33. Step On Up
Pfizer with GCI Health

34. Hello, My Name is Vladimir
BrewDog with Manifest London

35. It Happened At Hilton Buenos Aires, Barbie Room
Hilton Buenos Aires with Ketchum Argentina

36. North America Bee Care Program
Bayer CropScience with Porter Novelli

37. Overnight Coffee Challenge Heats Up Genuine Thermos Brand
Genuine Thermos Brand with Spong

38. Launching a Superhero Tablet
Panasonic System Communications Company of North America with Cohn & Wolfe

39. Audubon's Birds and Climate Change Report: 314 Species on the Brink
The National Audubon Society

40. World Water Day: Dow Energizes the Dialogue
Dow Water & Process Solutions with G&S Business Communications

Yasmine Winberg

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