Guldpennor till McCann och Prime i One Show – Nord DDB vinner grön penna

McCann Stockholm (1 best in discipline, 2 guld, 1 merit)

The Swedish Food Federation, "Eat a Swede", branded entertainment (merit), health & wellness (gold x2 + best in discipline)

Prime (1 guld, 3 merit)

Civil Rights Defenders, "Oppression Offset", Public Relations (merit)

Husqvarna, "Happy Birthday from Earth", Social Media (merit)

Visit Sweden, "Spellbound by Sweden", Public Relations (merit), Radio & Audio (gold)

Nord DDB (1 green pencil, 1 silver, 3 brons, 10 merit)

Elkjop, Urban Miner, Direct Marketing (merit), Experiential & Immersive (merit), Gaming (merit), Gaming (brons), Green Pencil (merit)

McDonald’s, Deals Stuck in Time, Direct Marketing (merit), out of home (merit)

Ronald McDonald House Charities Sweden, "Ronald McDonald House Roblox", Experiential & Immersive (merit), Gaming (merit)

Vattenfall, "Vehicle of Change", IP & Product Design (silver), Sustainable Development Goals Pencil (merit), IP & Product Design (brons), Green Pencil

The Swedish Brain Foundation, "Think about the brain", Design (merit)

Non-Violence Project Foundation, "Follow Their Leader", Social media (brons)

Animal/Curamando (1 silver, 1 merit)
Evoko, "The Desk Snatch Pre-Rolls", Online & Mobile (silver)
Direct Marketing (merit)


BBDO Nordics (1 silver)

City of Malmö, "Dirty Talking Trash Cans", Out of Home (silver)

Garbergs (1 silver)
St1, Nothing More to Say", Moving Image Craft & Production (Silver)


Åkestam Holst (2 brons, 1 merit)

Reporters Without Borders Sweden, "The Self Censoring Ad" Print & Promotional (brons/merit x2)

Abby World (1 brons, 2 merit)

Adidas, "How to stop Sweden", Creative Use of Data (brons)

Swedish Heartchild Foundation, "The Heartbeat Drum Machine", Design(merit) IP & Product Design (merit)

Forsman & Bodenfors / Superstudio (3 merit)

Live Nation / Luger, "The Shuffle Ticket", Direct Marketing (merit), Experiential & Immersive (merit x2)

B-Reel (1 merit)
Storytel, "2022 Sounds Like 1984", Integrated (merit)

BCW Global (1 merit)
Carlsberg, "Sunken Bar", Branded Entertainment (merit)

Bold / B-Smart (1 merit)
Mojang, "Minecraft", Design (merit)

Ingo (1 merit)
Activision Blizzard, "The Tavern", Gaming (merit)

Oatly Department of Mind Control (1 merit)
Oatly, "Normalize it", Film & Video (merit)

Okto/Slutet är nära (1 merit)
Sweden for UNHCR, "Not delivered", Integrated (merit)