Här är alla svenska nomineringar i Eurobest – F&B och Ingo leder ligan

Tävlingen Eurobest har anordnats sedan 1988 och ligger prestigemässigt strax bakom Cannes Lions, One Show och D&AD. Tävlingen belönar kampanjer som gått på den europeiska marknaden. 

I fredags släpptes nomineringarna till årets upplaga. Svenska byråer har totalt 53 vinstchanser, att jämföra med förra årets skörd på 39. Längst fram i ledet står Forsman & Bodenfors samt Ingo med 13 nomineringar vardera följda av Nord DDB med 12 nomineringar. För alla tre är det en annonsör som står för merparten av nomineringarna: Volvo Cars, Burger King och Volkswagen.

Noterbart är att Åkestam Holst, som de senaste åren haft stora tävlingsframgångar, inte får några nomineringar överhuvudtaget. Förra året fick byrån 9 nomineringar.

Byråtoppen:

Forsman & Bodenfors: 13

Nord DDB: 12

Ingo: 13

RBK: 4

Prime: 3

River: 3

TBWA: 2

Acne: 1

Le Bureau: 1

House of Radon: 1

BCW: 1

King: 1

Nomineringar i respektive kategori:

Brand Experience & Activation:

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Durable Consumer Goods including Automotive

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, 360 integrated brand experience

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Integrated Campaign led by Brand Experience & Activation

”50/50”, Ingo Stockholm, Burger King, Travel, Leisure, Retail, Restaurants & Fast Food Chains

”50/50”, Ingo Stockholm, Burger King, Customer Acquisition & Retention

”50/50”, Ingo Stockholm, Burger King, Launch / Re-launch

”Abbey Road”, Nord DDB, Volkswagen, Use of Ambient Media: Small Scale

”Craft a Western Whooper”, Ingo Stockholm, Burger King, Guerrilla Marketing & Stunts

Creative Data:

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Data-enhanced Creativity

”DO Black - The Carbon Limit Credit Card”, RBK Communication, Data-enhanced Creativity

”The Out of Home Project”, Prime Weber Shandwick, Use of Real-time Data

Creative ecommerce:

”DO Black - The Carbon Limit Credit Card”, RBK Communication, Corporate Social Responsibility (CSR) / Corporate Image

Creative strategy:

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Data & Analytics & Insight

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Multi-market Strategy

Design:

”Abbey Road”, Nord DDB, Volkswagen, Brand Collateral

Digital:

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Durable Consumer Goods including Automotive

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Integrated Campaign Led by Digital

”Shop Like a Queen”, River, Klarna, Social Business & Commerce

”Shop Like a Queen”, River, Klarna, Influencer / Talent

”Abbey Road”, Nord DDB, Volkswagen, Innovative Use of Social or Community

”Abbey Road”, Nord DDB, Volkswagen, Social Behaviour & Cultural Insight

”IKEA Responses”, Acne, IKEA, Real-time Response

”Craft a Western Whooper”, Ingo Stockholm, Burger King, Co-Creation & User Generated Content

Digital Craft:

”DO Black - The Carbon Limit Credit Card”, RBK Communication, Curation of Data

Direct:

”Abbey Road”, Nord DDB, Volkswagen, Mailing

”Craft a Western Whooper”, Ingo Stockholm, Burger King, Co-creation & User Generated Content

”50/50”, Ingo Stockholm, Burger King, Social Behaviour & Cultural Insight

Entertainment:

”Craft a Western Whooper”, Ingo Stockholm, Burger King, Excellence in Audience Engagement or Distribution Strategy for Branded Content

”Abbey Road”, Nord DDB, Volkswagen, Brand or Product Integration into Music Content

Film:

”Taking Care of Business”, Le Bureau, Arbetsförmedlingen, Consumer Services/Business to Business

”Merry Christmas”, TBWA/Stockholm, Unicef, Not-for-profit / Charity / Government

”Come Give me Love”, King, Cancerfonden, Not-for-profit / Charity / Government

”Dear Condom”, House of Radon, RFSU, Challenger Brand

Film Craft:

”Dear Condom”, House of Radon, RFSU,Cinematography

Glass: The Award for Change:

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Glass

Industry Craft:

”Stolta Spårvagnar”, Forsman & Bodenfors, Västtrafik, Outdoor

”Child Marriage”, TBWA/Stockholm, Unicef, Print & Publishing

Innovation:

”DO Black - The Carbon Limit Credit Card”, RBK Communication, Applied Innovation

Integrated:

”Shop Like a Queen”, River, Klarna, Integrated

Media:

”The Not Big Macs”, Ingo Stockholm, Burger King, Breakthrough on a Budget

Outdoor:

”The Not Big Macs”, Ingo Stockholm, Burger King, Travel, Leisure, Retail, Restaurants & Fast Food Chains

”Mona Lisa OOH”, Nord DDB, McDonalds, Travel, Leisure, Retail, Restaurants & Fast Food Chains

”American Gothic OOH”, Nord DDB, McDonalds, Travel, Leisure, Retail, Restaurants & Fast Food Chains

”Van Gogh OOH”, Nord DDB, McDonalds, Travel, Leisure, Retail, Restaurants & Fast Food Chains

”The Out of Home Project”, Prime Weber Shandwick, Clear Channel, Dynamic Digital Screens

”The Out of Home Project”, Prime Weber Shandwick, Clear Channel, Standard Sites

”The Not Big Macs”, Ingo Stockholm, Burger King, Standard Sites

”The Not Big Macs”, Ingo Stockholm, Burger King, Breakthrough on a Budget

PR:

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Durable Consumer Goods including Automotive

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Corporate Image, Communication & Reputation Management

”The E.V.A Initiative”, Forsman & Bodenfors, Volvo Cars, Integrated Campaign led by PR

”The Not Big Macs”, Ingo Stockholm, Burger King,Travel, Leisure, Retail, Restaurants & Fast Food Chains

”The Sound of Drowning”, BCW, Trygg-Hansa, Use of Technology

Print & Publishing:

”Abbey Road”, Nord DDB, Volkswagen, Durable Consumer Goods including Automotive

Radio & Audio:

”Ett erbjudande du måste höra”, Nord DDB, McDonalds, Use of Radio & Audio as a Medium