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Tävling

Nomineringsregn över svenska bidrag i Eurobest

Publicerad: 2 december 2020, 10:11

75 svenska bidrag har chans att prisas i Eurobest. På byråsidan är det jämnt i toppen.


Ämnen i artikeln:

EurobestÅkestam HolstNord DDBIngoForsman & Bodenfors

I Eurobest belönas Europas bästa reklam och kommunikationsinsatser från året som gått. Tävlingen har funnits sedan 1988 och prestigemässigt ligger den strax bakom globala tävlingar som Cannes Lions, D&AD och One Show. 

I går eftermiddag presenterade de årets nominerade. Totalt har hela 74 svenska bidrag chansen att prisas, en tydlig ökning jämfört med förra årets skörd på 53 och 2018 års 39.

Längst fram i ledet går Ingo där ”Moldy Whopper” för Burger King återigen gått hem hos jurygrupperna. Kampanjen har tidigare i år vunnit ett otal prestigefyllda priser.

Bakom Ingo placerar sig Åkestam Holst och Forsman & Bodenfors med 14 nomineringar vardera. För dem är det ”The Parents” respektive ”A hard pill to swallow” som får flest nomineringar. Nord DDB placerar sig strax bakom på en fjärdeplats med 13 vinstchanser, där är det Elgiganten-kampanjen ”Var discount” som agerar draglok.

Vinnarna presenteras den 7 december med grand prix-utdelning den 10 december.

 

Nomineringar/byrå:

Ingo: 16

Åkestam Holst: 14
Forsman & Bodenfors: 14
Nord DDB: 13
Abby priest: 3

Garbergs: 2

Klarna: 2

Bold: 2

Wenderfalck: 2

Made in Halmstad: 2

House of Radon: 2
Prime: 1
FARM Stockholm: 1

 

Brand experience & activation

”A hard pill to swallow”, Apotek Hjärtat, Åkestam Holst (Healthcare)

”Feel the force machine”, The Coca-Cola Company, Ingo Stockholm (Competitions & promotional games)

”The no show room”, Volkswagen, Nord DDB (Competitions & promotional games)

”Feel the force machine”, The Coca-Cola Company, Ingo Stockholm (Tech-led brand experience)

”The no show room”, Volkswagen, Nord DDB (Integrated campaign led by brand experience & activation)

Industry craft

”The Moldy Whopper”, Burger King, Ingo Stockholm (Brand & Communications design)

”The Parents 2”, Volvo Cars, Forsman & Bodenfors (Print & Publishing)

”The Parents 1”, Volvo Cars, Forsman & Bodenfors (Print & Publishing)

Innovation

”The 2030 Calculator”, Doconomy, FARM Stockholm (Early-stage technology)

Integrated

””The Moldy Whopper”, Burger King, Ingo Stockholm (Integrated)

Creative data

”Happy communter”, Ramboll, Garbergs (Data-enhanced creativity)

”A hard pill to swallow”, Apotek Hjärtat, Åkestam Holst (Creative data collection & research)

Creative ecommerce

”Var discount”, Elkjøp, Nord DDB (Durable consumer goods including automotive)

”Heartbeats 4 sneakers”, Klarna, Klarna (Cultural insights)

”Var discount”, Elkjøp, Nord DDB (Breakthrough on a budget)

Design

”Mentimeter”, Mentimeter, Bold Stockholm (Rebrand / refresh of an existing brand)

Digital

”Heartbeats 4 sneakers”, Klarna, Klarna (Websites / Microsites)

”Skin for skin”, Apotek Hjärtat, Wenderfalck (Innovative use of social or community)

”Face the hidden facts”, Tradera, Nord DDB (Challenger brands)

”Face the hidden facts”, Tradera, Nord DDB (Breakthrough on a budget)

Digital craft

”Majority”, Majority, Bold Stockholm (Overall aesthetic design)

Direct

”A hard pill to swallow”, Apotek Hjärtat, Åkestam Holst (Healthcare)

”Var discount”, Elkjøp, Nord DDB (Durable consumer goods including automotive)

”Var discount”, Elkjøp, Nord DDB (Real-time response)

”Ölkontraktet”, Spendrups/Norrlands guld, Åkestam Holst (Cultural insight)

”Var discount”, Elkjøp, Nord DDB (Breakthrough on a budget)

”A hard pill to swallow”, Apotek Hjärtat, Åkestam Holst (Corporate purpose & social responsibility)

Entertainment

”Var discount”, Elkjøp, Nord DDB (Excellence in brand integration & sponsorships / partnerships for branded content)

”Feel the force machine”, The Coca-Cola Company, Ingo Stockholm (Excellence in audience engagement or distribution strategy for branded content)

”Var discount”, Elkjøp, Nord DDB (Sports: Live experience)

”Dante's heartbeats”, Hjärtebarnsfonden, Abby Priest (Use of licensed or adapted music)

Film

”The parents”, Volvo Cars, Forsman & Bodenfors (Durable consumer goods including automotive)

”A million more”, Volvo Cars, Forsman & Bodenfors (Durable consumer goods including automotive)

”The moldy Whopper”, Burger King, Ingo Stockholm/David Miami (Travel, leisure, retail, restaurants & fast food chains)

”The street”, Norwegian directorate of health, Made in Halmstad (Not-for-profit / Charity / Government)

”The Cafeteria”, Norwegian directorate of health, Made in Halmstad (Not-for-profit / Charity / Government)

”The tower”, Volvo Trucks, Forsman & Bodenfors (Durable consumer goods including automotive)

”A million more”, Volvo Cars, Forsman & Bodenfors (Durable consumer goods including automotive)

”The moldy Whopper”, Burger King, Ingo Stockholm/David Miami (Travel, leisure, retail, restaurants & fast food chains)

”The early end”, Sector Alarm, Åkestam Holst (Use of film)

Film craft

”The parents”, Volvo Cars, Forsman & Bodenfors (Direction)

”#Hairhasnogender”, Procter & Gamble, House of Radon (Casting)

”The tower”, Volvo Trucks, Forsman & Bodenfors (Production design / art direction)

”The tower”, Volvo Trucks, Forsman & Bodenfors (Cinematography)

”The parents”, Volvo Cars, Forsman & Bodenfors (Cinematography)

”Dante's heartbeats”, Hjärtebarnsfonden, Abby Priest (Use of licensed or adapted music)

”The parents”, Volvo Cars, Forsman & Bodenfors (Use of licensed or adapted music)

”Sex is a dialogue”, RFSU, House of Radon (Editing)

”The parents”, Volvo Cars, Forsman & Bodenfors (Editing)

Healthcare

”Skin for skin”, Apotek Hjärtat, Wenderfalck (OTC products / devices)

”A hard pill to swallow”, Apotek Hjärtat, Åkestam Holst (Brand-led education & awareness)

”Preemptive strike”, Länsstyrelsen, Prime Weber Shandwick (Non-profit / Foundation-led education & awareness)

”Dante's heartbeats”, Hjärtebarnsfonden, Abby Priest (Fundraising & advocacy)

Mobile

”Happy commuter”, Ramboll, Garbergs (Social for mobile)

”Bye, bye balloons. Long live balloons!”, McDonald's, Nord DDB

Utomhus

”Day 28”, Burger King, Ingo Stockolm, (Travel, leisure, retail, restaurants & fast food chains)

”Day 32”, Burger King, Ingo Stockolm, (Travel, leisure, retail, restaurants & fast food chains)

”Day 35”, Burger King, Ingo Stockolm, (Travel, leisure, retail, restaurants & fast food chains)

”No douche bag”, Västtrafik, Forsman & Bodenfors (Promotional items & printed media)

”The no show room”, Volkswagen, Nord DDB (Ambient outdoor)

PR

A hard pill to swallow”, Apotek Hjärtat, Åkestam Holst (Healthcare)

”The moldy Whopper”, Burger King, Ingo Stockholm/David Miami (Travel, leisure, retail, restaurants & fast food chains)

”The tower”, Volvo Trucks, Forsman & Bodenfors (Consumer services / Business to business)

”The moldy Whopper”, Burger King, Ingo Stockholm/David Miami (Integrated campaign led by PR)

A hard pill to swallow”, Apotek Hjärtat, Åkestam Holst (Corporate purpose & social responsibilty)

Print & publishing

”Day 28”, Burger King, Ingo Stockolm, (Travel, leisure, retail, restaurants & fast food chains)

”Day 32”, Burger King, Ingo Stockolm, (Travel, leisure, retail, restaurants & fast food chains)

”Day 33” Burger King, Ingo Stockolm, (Travel, leisure, retail, restaurants & fast food chains)

”Day 35” Burger King, Ingo Stockolm, (Travel, leisure, retail, restaurants & fast food chains)

”Xi Jinping”, Reportrar utan gränser, Åkestam Holst (Not-for-profit / Charity / Government)

”Putin”, Reportrar utan gränser, Åkestam Holst (Not-for-profit / Charity / Government)

”Trump”, Reportrar utan gränser, Åkestam Holst (Not-for-profit / Charity / Government)

”Kim Jong-Un”, Reportrar utan gränser, Åkestam Holst (Not-for-profit / Charity / Government)

”Assad”, Reportrar utan gränser, Åkestam Holst (Not-for-profit / Charity / Government)

 

 

 

 

Thomas Nilsson

Reporter

thomas.nilsson@resume.se

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