Över 100 svenska nomineringar i One Show – ta del av hela listan här

Totalt har One Show nominerat 4975 bidrag, 107 av dessa kommer från svenska byråer. Nord DDB har sammanlagt 25 vinstchanser, de flesta för Elkjops-kampanjen ”Urban Miners” (7 stycken). Prime har sammanlagt 10 nomineringar, de flesta för Visit Sweden-kampanjen ”Spellbound by Sweden” (6 stycken). BCW:s kampanj för Carlsberg ”A sunken bar” har också chans att vinna i sex olika kategorier.

Vinnarna kommer att koras under en gala den 24 april.

25 nomineringar

Nord DDB*

”Vehicle of Change”, Vattenfall
• Green Pencil
• IP & Product Design Brand Partnerships
• IP & Product Design Innovation in IP & Product Design
• Sustainable Development Pencil Sustainable Development Goals)

”Super Fan Collection”, Spotify
•Creative Use of Data Targeting  
• Creative Use of Data Storytelling

”Deals Stuck in Time”, McDonald's
• Direct Marketing Digital & Online - Websites & Mobile
• Direct Marketing Craft - Data-Driven Personalization
• Interactive Online & Mobile Innovation in Interactive Online, & Mobile
• Out of Home Experiential & Immersive

”Urban Miners”, Elkjop
• Direct Marketing Digital & Online - Gaming
• Direct Marketing Brand Partnerships
• Experiential & Immersive Brand Partnerships
• Experiential & Immersive Craft - Storytelling
• Gaming Use of Gaming as a Tool
• Gaming Gaming for Good
• Green Pencil

”Follow Their Leader”, Non-Violence Project Foundation
• Social Media Innovation in Social Media Interactive
• Online & Mobile Innovation in Interactive Online, & Mobile

”Ronald McDonald House Roblox”, Ronald McDonald House
• Health & Wellness Brand Partnerships
• Gaming Metaverse,
• Gaming Gaming for Good
• Experiential & Immersive Brand Partnerships,
• Experiential & Immersive Metaverse

”Think About the Brain”, Hjärnfonden
• Design Typography - Typeface Design

10 nomineringar

Prime

”Oppression Offset”, Civil Rights Defenders
• Direct Marketing Integrated Campaign
• Public Relations Digital & Online

”Spellbound by Sweden”, Visit Sweden
• Experiential & Immersive Experiential Audio
• Experiential & Immersive Craft - Storytelling
• Experiential & Immersive Craft - Use of Sound
• Public Relations Digital & Online
• Radio & Audio Experiential Radio & Audio
• Radio & Audio Innovation in Radio & Audio

”Happy Birthday from Earth”, Husqvarna
• Social Media Stunts & Activations
• Public Relations Brand Voice

9 nomineringar

Forsman & Bodenfors*

”The Shuffle Ticket”, Luger
• Design Promotional - Physical Items
• Design Innovation in Design
• Direct Marketing Physical Items
• Experiential & Immersive Physical Products
• Experiential & Immersive Innovation in Experiential

”Cards Of Qatar”, Blankspot
•Public Relations Innovation in Public Relations

”Break The Pattern”, Electrolux
• Film & Video Online-only Films & Video - Over 60 Seconds - Single

”A Love Story”, Volvo Trucks
• Film & Video Online-only Films & Video - 31-60 Seconds - Single

”By Wind”, By Wind
• Design Brand Identity - System

8 nomineringar

Åkestam Holst

”The Self Censoring Ad”, Reporters without borders
• Print & Promotional Newspaper - Single
• Print & Promotional Craft - Printing & Production
• Print & Promotional Innovation in Print)

”Will Power”, Lunar
• Integrated Craft - Art Direction

”Victim Cardigan”, Talita
• IP & Product Design Physical Product - Promotional

”Bad Excuses”, Krogar mot knark
• Out of Home Billboards & Transit - Series

”Death Sentence”, Reporters without boarders
• Print & Promotional Newspaper - Series

”Sensitive Content”, Pressbyrån & Reporters Without Borders
• Social Media Social Post - Single

7 nomineringar

Ingo

”The Tavern”, Activision Blizzard
• Film & Video Online-only Films & Video - Over 60 Seconds – Single
• Gaming Game Marketing

”The 3D printed meatballs”, Ikea
• Direct Marketing Non-traditional & Guerrilla Marketing

”Inflation Proof”, IKEA Al-Futtaim
• Out of Home P.O.P. & In-Store - Series
• Print & Promotional Newspaper - Series
• Print & Promotional Magazine - Series  
• Print & Promotional Posters - Series)

6 nomineringar
BCW Global

”The sunken bar”, Carlsberg
• Branded Entertainment Experiential - Brand Installations
• Direct Marketing Experiential - Brand Installations
• Direct Marketing Innovation in Direct Marketing
• Experiential & Immersive Immersive Spaces
• Out of Home Experiential & Immersive
• Public Relations Innovation in Public Relations

B-Reel

”Wear That Feeling”, H&M
• Film & Video Television & VOD - 30 Seconds and Under - Series
• Film & Video Online-only Films & Video - 30 Seconds and Under - Series
• Integrated Integrated Campaign


”2022 Sounds Like 1984”, Storytel
• Film & Video Television & VOD - 31-60 Seconds - Single
• Integrated Craft - Storytelling

”We Always Have Your Back”, The North Face
• Film & Video Online-only Films & Video - 31-60 Seconds - Single

5 nomineringar

Abby World

”The Heartbeat Drum Machine”, Swedish Heartchild Foundation
• Design Promotional - Physical Items
•Design Innovation in Design
• Health & Wellness Innovation in Health & Wellness
• IP & Product Design Physical Product - In-Market

”How to Stop Sweden”, Adidas
• Creative Use of Data Storytelling

Jung Relations

”Shift, Samsung Nordics
• Design Promotional - Physical Items
• Design Innovation in Design
• IP & Product Design Physical Product - Promotional
• Public Relations Innovation in Public Relations

Sound of Art, Samsung Nordics
• Music & Sound Craft Innovation in Music & Sound Craft

Garbergs

”A Flourishing Message”, Skansen
• Out of Home Craft - Printing & Production
• Design Craft - Printing & Paper Craft

”Nothing More to Say”, St1
• Film & Video Television & VOD - Over 60 Seconds - Single
• Moving Image Craft & Production Casting

”Kiwi Evolution”, Lidl
• Public Relations Reputation Management


4 nomineringar

McCann

”Eat a swede”, Livsmedelsföretagen
• Branded Entertainment Long Form Video - Single
• Cultural Driver Popular Culture Impact
• Health & Wellness Branded Content
• Health & Wellness Film)

3 nomineringar

BBDO Nordics

”Dirty Talking Trash Cans”, City of Malmö
• Cultural Driver Popular Culture Impact
• Creative Effectiveness Creative Effectiveness - Non-Profit / Charity
• Out of Home Experiential & Immersive


2 nomineringar

Animal

”The Desk Snatch Pre-Rolls”, Evoko
• Direct Marketing Targeted Video - Online
• Interactive, Online & Mobile Pre-Roll

Oatly Department of mind control

”Normalize it”, Oatly
• Brand-Side / In-House Video Content - Single
• Film & Video Online-only Films & Video - Over 60 Seconds - Single

Perfect Fools

”Dreams of Europe”, Svenska Spel
• Radio & Audio
• Innovation in Radio & Audio

1 nominering

Volt

”The It Takes Two Experience”, EA Games
• Gaming Use of Gaming as a Tool

Le Bureau

”Undramatic stories”, Arbetsmiljöverket
• Health & Wellness Out of Home

Bold

”Minecraft”, Minecraft
• Design Brand Identity - Rebranding

Okto

”Not Delivered”, Sweden for UNHCR
• Integrated Integrated Campaign

I.W. Edition

”A very satisfying customer service”, Blanche Stories
• Experiential & Immersive Experiential Audio

Perfect Fools
”Dreams of Europe”, Svenska Spel
• Radio & Audio Innovation in Radio & Audio

Familjen
”Ride with us instead”, SL
• Print & Promotional Craft - Photography

Differ
”Gotland's Ugliest Lawn”, Region Gotland
• Green Pencil

* Resumés sammanställning visar nomineringarna för bidrag som tagits fram på de svenska kontoren. Nord DDB har sammanlagt 42 nomineringar om man räknar in de 12 nomineringarna för Coors-kampanjen Chillboards som togs fram av Nord DDB Copenhagen tillsammans med DDB Chicago och adam&eveDDB i London. Samt för ”Togetherness Starts with Understanding” och ”McDrip” för McDonalds i Finland där Nord DDB Helsinki fick sammanlagt 5 nomineringar. Forsman & Bodenfors har sammanlagt 15 nomineringar om man räknar in vinstchanserna för F&B Toronto ”4000 Cover Stories” (3 nomineringar) och ”Kami” (3 nomineringar) där F&B Singapore stod bakom.