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Communication Manager

HL Display, Stockholm

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About HL

You might not know it, but every time you go grocery shopping, chances are you are seeing HL’s products. HL is a global leader in in-store merchandising and communication solutions, helping customers to create a better shopping experience around the world. Founded in 1954, HL today is present in more than 70 countries and solutions can be found in 295,000 stores, helping customers to grow sales, inspire shoppers, drive automation and reduce waste. The three customer segments are retail food, branded good suppliers and retail non-food.

For more information, please visit hl-display.com. 

Aim of the position

The Communication Manager plays an important role in HL’s external and internal communication. You will plan and create relevant content to support HL’s strategy and realise their marketing plan, own digital marketing channels, including website and social media, and lead internal communications for HL, ensuring staff across the globe are connected and well-informed about the company.

Main contacts and interaction inside/outside own department

Product Managers, Area Marketing Managers, Commercial organisation, Human Resources, Digital Transformation, Finance, IT

Area of responsibilities/main duties

Lead communication across external touchpoints:

  • Plan, develop, copy write and produce content for push and pull activities in-line with marketing strategy and plan, collaborating with Graphic Designer and Photographer/3D Artist

  • Interview stakeholders and research potential topics for new content

  • Ensure consistency of communication across touchpoints in-line with brand equity

Own HL digital marketing tools:

  • Publishing, maintenance, tracking and continuous improvements of HL website, including support for local adaptation of website and expanded career section

  • Publishing, tracking and identification of optimisation opportunities for social media channels

  • Ensure all digital channels are well linked and complementary to one another

Lead internal communications for HL:

  • Own the intranet ensuring relevant content, identifying and implementing opportunities for further optimisation and increasing usage across markets

  • Manage and plan constant flow of corporate communication in the form of corporate communication calendar incl. e.g. corporate news, CEO and HR newsletters

  • Act as the corporate copywriter supporting main “senders” of global communication for all employees regularly, for example CEO, Group HR, Group IT

Professional background

  • Relevant experience working with marketing and brand communication across channels, especially with digital marketing including website publishing and social media

  • Experience in copy writing

  • Experience from working with internal communication

  • Ideally, experience from working in in-house agency and/or corporate environment

Educational background

Bachelor’s degree in communication or equivalent.

Key capabilities

  • Excellent communication skills, both oral and written, with copy writing experience

  • Ability to work independently and proactively

  • Dealing with internal stakeholders and shaping clear messaging

  • Interest in the broad scope covering both strategic planning and hands-on operational tasks

  • Ability to prioritise and meet deadlines

  • Strong networking skills and relationship builder (cooperation outside HQ is key)

Personal qualities

You have a strong sense of ownership and pride in the work you deliver. You are a strong team player with energy and drive and enjoy a fast-paced, international environment. Finally, you are creative with a pragmatic can-do attitude.

Language & IT

English fluent both oral and written. Swedish is a bonus.

Mandatory IT skills:

  • Microsoft Office 365 package

  • Google Analytics

  • Previous experience of working with EPiServer is a plus, ability to learn is a must


Full time employment

Applying for this position

This recruitment is done by LeadCompetence. Applications will be screened continuously and the position filled as soon as  the right candidate has been found, so don’t wait! All candidates will be contacted.

Contact person at LeadCompetence:
Katrine Konar, 070 742 00 39

Publicerad 2020-07-29

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