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Haribo bekräftar: klagomålet äkta

Publicerad: 28 augusti 2009, 12:09

Misstanken fanns att den missnöjda insändaren i själva verket var ett pr-utspel från Haribo. Men nu avslöjar tidningen den verkliga identiteten på insändaren: Simon Simpkins från Yorkshire.

Wrestling med oanade undertoner.

Simon Simpkins, från Pontefract i West Yorkshire i Storbritannien, utpekas nu som mannen som skrev insändaren till Daily Mail där han klagade på illustrationen på den nya Maoams-påsen.

Han tyckte att citronen och limefrukten på påsen brottades lite för kärvänligt för att det skulle vara en lämplig bild för hans döttrar.   
Som svar på spekulationerna om att allt var ett pr-trick har Daily Mail nu publicerat hela insändaren, med underskrift.

Från Brand Republic:

"The other day, while doing our weekly shop, I bought for my two children Benjamin and Ofelia, a packet of Haribo Maoam lemon-and-lime confectionery. It was only after I was leaving the checkout that I noticed the appalling illustration on the packaging.

This consists of a lemon and lime locked in what appears to be a carnal encounter. The lime, who I assume to be the gentleman in this coupling, has a particularly lurid and distasteful expression on his face.

I demanded to see the shop manager and during a heated exchange my wife became quite distressed and had to sit down in the car park.

I was told to register my complaint with the manufacturer. I'm glad I spotted this before my young children, who are both very sensitive.

My wife and I have always tried to maintain their innocence -- and to think our years of careful parenting could have been wrecked by, of all things, a sweet wrapper makes me livid.

I received a reply from the company saying that the wrapper design had been introduced in Germany in 2002 with a view to making the fruit figures 'more modern and lively' to 'better appeal to the consumer.' It said 'at no point was it intended to create sexual images.' It had been shown to a number of children and adults of different age groups, none of whom has made any comments referring to sexual content.

I consider this response to be less than satisfactory. As a member of our local church, I'm now urging other members of our flock to boycott Haribo products until this illustration is removed.

Pontefract, West Yorkshire

Snuskgodis eller pr-kupp?

Peter Willebrand

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