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I tider där Donald Trump är president släpper Daidalos  en bok som heter "Vad är populism?" av Jan-Werner Müller.

I DDB Stockholms kampanj för boken använder sig byrån populismens retorik och närmare bestämt Donald Trumps sätt att tala och resonera. Genom en copy där boken beskrivs som jättebra, utan att förklaring ges hur eller på vilket sätt. Det påstås att det finns starka krafter som är emot att boken ska ges ut, men att förlaget struntar i etablissemanget och ger ut den ändå.

Annonsen som kommer gå i ETC och Nöjesguiden. 

Copyn i DDB Stockholms annons för Daidalos nedan: 

"So So nice, thank you for reading this ad. Love ads Great way to communicate. Great way.


Look, we really want you to buy our new book. It's a great book, you know, really great. Written by a really smart guy. Very smart, very clever.

But you know, there are people out there who don't want you to read this book. Why? Because they know it tells the truth. Not the truth the media or any corrupt politician wants you to believe in. No, no. Definitely not that kind of mumbo jumbo.

This is the real thing. And they don ́t want you to know about it. They want to keep this information to themselves so they can keep on playing their games.

They tried to stop us from selling this book, you know. They've called us a thousand times saying "Please, please, don't do it." They went on begging for a little while, but then we just said

"Sorry, fellas. Not interested!".

You know why? Because we don't need them. It's nice. We don't need to be their friends. So here's what ́s going to happen: We're gonna tell them that we gonna sell this book to you folks. Whether they like it or not.

You can trust us on this one. You surely can. The book we're talking about here is Vad är populism? by Jan-Werner Müller. Order it today at daidalos.se

Great book. Very great."



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